 DID YOU KNOW? Beginning on October 1, 2015, if your small business is not EMV-compliant in certain fraudulent transactions - you as a merchant could be liable. U.S. credit card companies are making the transition from magnetic stripe technology to cards with chips. Chip cards are payment cards that have an embedded chip, offering increased security when your customers use the chip to pay in store. Chip cards are based on a global card payment standard called EMV, which stands for Europay, MasterCard and Visa, currently used in more than 80 countries around the world. The United States is now in the process of making the migration to EMV technology.
> Read more The SBA is committed to making sure small business owners understand what this transition means for you, your business, and your customers through webinars, online resources, and in-person events. See below for more information. Upcoming Webinar Presentation on EMV: 10/14/15 @ 2 pm ET - EMV 101: What Small Businesses Need to Know About the Switch to Chip Card Technology SBA and Square have teamed up to offer a free webinar to help small businesses across the country navigate the upcoming transition to EMV chip card technology. Topics covered include what the transition to EMV chip card technology means for small businesses; what EMV chip card technology is and why it's more secure; and how to prepare for new fraud liability rules impacting merchants beginning October 1, 2015. Registration is free but required. Click here to register. You can also download a copy of the presentation here. | 
